Services

I have worked for nearly a decade in retail in various aspects including product procurement, category management, merchandising, promotion and pricing, marketing and more. My unique experiences have allowed me to understand exactly how to sell products both online and in stores and create true brand loyalty. Since becoming a Fractional CMO, I have started to work directly with CPG brands to bring my retail and marketing background to help them sell more product. My services

I worked in the restaurant industry for nearly 10 years while I built my first marketing agency, where I worked with many restaurants, bars and hospitality businesses for another 10 years. Now, as Fractional CMO, I work with hospitality brands on everything from promotional strategy, email marketing, advertising, social media, creative direction and graphic design. My focus is not on vanity metrics, but improving overall revenue and increasing brand awareness. Here is a look

I have worked in the legal cannabis space for over 13 years. I started in the medical cannabis industry, working for the first clinic in Alberta, and spent over 7 years on the executive team for a national cannabis retailer, overseeing marketing, merchandising, pricing, products and store design. Since starting in this industry, I have worked with hundreds of cannabis brands and have trained leaders at some of the biggest cannabis companies in Canada. I conquered many firsts

I have worked in the legal cannabis space for over 13 years. I started in the medical cannabis industry, working for the first clinic in Alberta, and spent over 7 years on the executive team for a national cannabis retailer, overseeing marketing, merchandising, pricing, products and store design. Since starting in this industry, I have helped open 47 retail stores and have worked with over 20 cannabis retail chains across North America on marketing and merchandising. I conque

I have worked in the home services industry as a Fractional CMO, leading marketing for HVAC and home services companies that are both $1M in annual earnings and in excess of $50M in annual revenue, bringing me experience with both startups and larger ventures. In these roles, I oversee the entire marketing ecosystem, from strategy to execution, ensuring every dollar drives measurable growth and am part of the leadership team. I manage everything from marketing technology vend