Why a Fractional CMO?

As a Fractional CMO with a diverse background in media, advertising, marketing, design and
merchandising, I provide hands-on support that spans from strategic vision to execution. Whether you’re a growing company needing expert guidance without the commitment of a full-time hire or seeking a fresh perspective to tackle specific challenges, I am here to help.

With my unique blend of skills, I can assist you in increasing revenue, attracting new customers, and identifying blind spots in your marketing strategy. I develop tailored solutions that drive results and propel your business forward. I can transform your challenges into opportunities and help you achieve your business goals—without the overhead of a traditional hire.

Strategy

Think of this as fractional CMO support built around your business goals. I partner with leadership teams to strengthen brand positioning, uncover revenue opportunities, and identify blind spots that may be limiting growth. Whether you are looking to attract new customers, increase basket size, or improve retention, I develop tailored strategies that are grounded in data and built to perform. My expertise spans visual merchandising, branding, marketing strategy, pricing and promotions, and loyalty programs, ensuring every lever that drives revenue is working together.

Training & Education

I design and deliver custom training programs that meet teams where they are and help them level up quickly. From marketing fundamentals and social media professionalism to visual merchandising and brand execution, each session is tailored to your organization and objectives. Offerings range from engaging lunch and learns to in-depth workshops, ongoing coaching, and policy development. The focus is always on clarity, real-world application, and empowering teams to execute with consistency and confidence.$250/hour

Marketing & Merchandising

For organizations that need more than a roadmap, I provide end-to-end execution support. This includes organic social media marketing, email marketing and internal and external communications. I work as an extension of your team to ensure ideas are executed efficiently, on brand, and with impact. The result is cohesive marketing that not only looks good, but drives results.$125/hour

Content Creation

Strategic, scroll-stopping content that actually works. From graphic design and conversion-focused copywriting to blogs and feature writing, we create cohesive content that builds brand credibility, drives engagement, and supports real business goals.$125/hour

Retail Reality Check

A hands-on audit of your physical retail space to uncover what’s helping sales and what’s quietly killing them. I analyze traffic flow, pinch points and product visibility, giving you insights and suggestions into where you can make changes or optimize.$250/hour