Amber Craig

Impulse merchandising is one of the most misunderstood areas in retail. Too often, the checkout area becomes a dumping ground for miscellaneous products, clearance items, or whatever inventory happens to fit near the till.

One of the biggest mistakes I see businesses make is confusing marketing problems with sales problems. Marketing is the pizza shop. Sales is the table service.

Good design is not about making things look pretty. It is about understanding psychology, intention, and how visual choices influence action. This article breaks down the science behind design that actually performs.