Case Studies

A cannabis retailer increased prices on a key product category to improve margins, without slowing sales. With strategic merchandising and targeted marketing support, unit sales increased after the price change, proving that smart pricing can drive both profitability and volume.

A Canadian cannabis retailer launched its first compliant loyalty program and quickly increased average basket value and revenue. Loyal customers consistently outperformed non-loyal shoppers, proving that well-designed loyalty programs drive measurable retail growth, even in highly regulated industries.

A home services company reduced Customer Acquisition Cost well below target without increasing their marketing budget. By enforcing strict performance KPIs, cutting unmeasurable spend, and shifting focus to organic and earned media strategies, results were immediate and sustained, turning marketing efficiency into a scalable growth advantage.