How I work with: Home Services Businesses

I have worked in the home services industry as a Fractional CMO, leading marketing for HVAC and home services that are $1M in annual earnings and with companies with $50M in annual revenue, bringing me experience with both startups and larger ventures. In these roles, I oversee the entire marketing ecosystem, from strategy to execution, ensuring every dollar drives measurable growth and am part of the leadership team.

I manage everything from marketing technology vendors and budget allocation to promotional strategy, email marketing, advertising, automations, social media, creative direction and graphic design. My focus is not just on generating leads, but on improving lead quality, optimizing conversion rates and aligning marketing with operational capacity to maximize revenue.

With a deep understanding of performance marketing, ServiceTitan reporting and ROI tracking, I build scalable systems that support sustainable growth in competitive HVAC markets.

Here is a look at the services I provide for home services companies:

Strategy

• Marketing assessment & evaluation

• Social media marketing strategy

• Promotional planning & strategy

• Pricing strategy

• Loyalty program development

• Marketing strategy

• Advertising strategy

• Media strategy

• Content strategy

• Brand strategy

Marketing

• Organic social media marketing

• Email marketing & automations

• Advertising planning & management

• Media relations & community engagement

• Direct mail

• Loyalty & referral programs

Training & Policy

• Communications & crisis communications

• Social media policy & training

• Media training

• Social media professionalism and safety training

• Marketing training

Content Creation

• Graphic design

• Press release writing

• Blog writing

• Copywriting

• Feature writing

Case Study: Canadian HVAC Company

This chart represents the service breakdown for a Canadian HVAC company spending $5,000 a month with me.

Breakdown of time/services is outlined in the chart. With the metrics below, you can see that without a full suite of services I was able to execute great results in just one year.

This home services company needed to improve marketing performance while keeping their budget flat. Rising acquisition costs were putting pressure on margins, and leadership needed clearer accountability across channels. The goal was simple but non-negotiable: acquire more customers at a lower cost without adding spend.

Customer Acquisition Cost dropped dramatically within the first month and continued to decline in the following period, landing well below the established target. This improvement was achieved without increasing overall marketing spend, proving that efficiency, not budget growth, was the real lever for ROI.

What started as a cost-control initiative quickly became a scalable growth model, with clearer visibility, stronger accountability, and healthier margins.

How I structure my services

I utilize monthly retainers with my clients, and those hours can be used towards any of the services that I provide. The scope of work can differ month-to-month based on the needs of the business, so the retainer is tailored to the company.

My marketing services = $125/hour (execution of strategy, development of plans)

My strategy services = $250/hour (development of strategy)

Is this sparking any ideas for your home services business? Email me: amber@sparkstrategies.info.