How I work with: CPG Brands

I have worked for nearly a decade in retail in various aspects including product procurement, category management, merchandising, promotion and pricing, marketing and more. My unique experiences have allowed me to understand exactly how to sell products both online and in stores and create true brand loyalty.

Since becoming a Fractional CMO, I have started to work directly with CPG brands to bring my retail and marketing background to help them sell more product.

My services for CPG brands include:

Strategy

• Marketing assessment & evaluation

• Social media marketing strategy

• Promotional planning & strategy

• Pricing strategy

• Retail merchandising strategy

• Marketing strategy

• Advertising strategy

• Product packaging consulting

• Media strategy

• Content strategy

Marketing and Merchandising

• Organic social media marketing

• Merchandising plans & guides

• Email marketing & automations

• Advertising planning & management

• Media relations & community engagement

Training and Policy

• Communications and crisis communications plan development

• Social media policy development

• Media training

• Social media and brand professionalism training

Content Development

• Graphic design

• Press release writing

• Blog writing

• Copywriting

How I structure my services for CPG brands

I utilize monthly retainers with my clients, and those hours can be used towards any of the services that I provide. The scope of work can differ month-to-month based on the needs of the business, so the retainer is tailored to the company.

My marketing services = $125/hour (execution of strategy, development of plans)

My strategy services = $250/hour (development of strategy)

Is this sparking any ideas for your business? Email me: amber@sparkstrategies.info.