Blogs & Case Studies

Impulse merchandising is one of the most misunderstood areas in retail. Too often, the checkout area becomes a dumping ground for miscellaneous products, clearance items, or whatever inventory happens to fit near the till.

One of the biggest mistakes I see businesses make is confusing marketing problems with sales problems. Marketing is the pizza shop. Sales is the table service.

Good design is not about making things look pretty. It is about understanding psychology, intention, and how visual choices influence action. This article breaks down the science behind design that actually performs.

Anchor pricing is a powerful psychological tool that can dramatically influence how customers perceive value. This article explores how anchor pricing works, why it’s so effective, and how brands can use it strategically to guide purchasing decisions without relying on discounts.

Marketing budgets in cannabis come with unique constraints, but that doesn’t mean they can’t perform. This article breaks down how cannabis companies should think about allocating spend, prioritizing measurable channels, and building marketing strategies that actually drive ROI in a highly regulated industry.

A cannabis retailer increased prices on a key product category to improve margins, without slowing sales. With strategic merchandising and targeted marketing support, unit sales increased after the price change, proving that smart pricing can drive both profitability and volume.

A Canadian cannabis retailer launched its first compliant loyalty program and quickly increased average basket value and revenue. Loyal customers consistently outperformed non-loyal shoppers, proving that well-designed loyalty programs drive measurable retail growth, even in highly regulated industries.

A home services company reduced Customer Acquisition Cost well below target without increasing their marketing budget. By enforcing strict performance KPIs, cutting unmeasurable spend, and shifting focus to organic and earned media strategies, results were immediate and sustained, turning marketing efficiency into a scalable growth advantage.