Courses

Beat the Bots is a practical, marketer-focused virtual course designed to help cannabis brands protect their social media presence from censorship, content removal and account shutdowns. Participants will learn how platform algorithms and moderation systems impact cannabis content, how to set up and optimize social profiles in a safe and defensible way and how to create censor-safe content strategies that allow brands to show up consistently without triggering automated enforcement.

Scene Green is a virtual course built for cannabis marketers and professionals looking to confidently plan events and sponsorships within Canada’s regulated cannabis landscape.

Brand Building Basics is a foundational course designed for professionals, founders, and marketers who want to build a strong, differentiated brand in a crowded marketplace. Participants will explore why brand is a critical business asset, learn how to define a clear Unique Value Proposition and niche, and understand how to move from brand ideation to a cohesive visual identity. The course also covers how to effectively integrate your brand into marketing channels to ensure consistency, recognition, and long-term impact across every customer touchpoint.

High Engagement is a virtual course designed for cannabis marketers who want to build loyalty and email programs that drive repeat engagement while staying compliant.

Cheap Tricks for Real Estate Leads is a practical, no-fluff course designed to help REALTORS® generate better leads without wasting time or money. Participants will identify the two biggest marketing challenges facing real estate professionals, learn how to craft a winning marketing strategy rooted in audience insight, and uncover the most common and costly mistakes that quietly undermine results. The course also delivers actionable low-cost and free marketing ideas, along with guidance on where to invest budget and effort for the highest return.

Contact me for customized training programs.