Spark
Business
Strategies
About the Course
Beat the Bots is a practical, marketer-focused virtual course designed to help cannabis brands protect their social media presence from censorship, content removal and account shutdowns. Participants will learn how platform algorithms and moderation systems impact cannabis content, how to set up and optimize social profiles in a safe and defensible way and how to create censor-safe content strategies that allow brands to show up consistently without triggering automated enforcement.
This course focuses on real-world social media strategy rather than government regulations, making it suitable for marketers in any jurisdiction who want to build resilient, compliant and sustainable cannabis social channels.
Your Instructor
Amber Craig
Amber Craig is a cannabis marketing strategist, educator, and former executive with deep experience building and scaling brands in one of the most regulated industries. She has worked across medical and recreational cannabis, leading marketing, merchandising, pricing, retail design, ecommerce, and regulatory engagement for multi-store retail operations, including helping launch and scale more than 40 retail locations and delivering multiple industry firsts.
In addition to her industry leadership, Amber spent nearly four years as an Instructor with Mount Royal University Continuing Education, where she developed and taught Canada’s first Cannabis Retail Marketing course. Her teaching blends real-world execution with strategy, compliance, and consumer insight, giving students a practical understanding of how to market cannabis responsibly, effectively, and within regulatory frameworks.