Spark
Business
Strategies
About the Course
Scene Green is a virtual course built for cannabis marketers and professionals looking to confidently plan events and sponsorships within Canada’s regulated cannabis landscape.
Participants will gain a practical understanding of federal and provincial requirements, explore compliant strategies for events and sponsorships, and learn how to evaluate performance and calculate ROI to ensure investments deliver real business value.
Your Instructor
Amber Craig
Amber Craig is a cannabis marketing strategist, educator, and former executive with deep experience building and scaling brands in one of Canada’s most regulated industries. She has worked across medical and recreational cannabis, leading marketing, merchandising, pricing, retail design, e-commerce, and regulatory engagement for multi-store retail operations, including helping launch and scale more than 40 retail locations and delivering multiple industry firsts.
In addition to her industry leadership, Amber spent nearly four years as an Instructor with Mount Royal University Continuing Education, where she developed and taught Canada’s first Cannabis Retail Marketing course. Her teaching blends real-world execution with strategy, compliance, and consumer insight, giving students a practical understanding of how to market cannabis responsibly, effectively, and within regulatory frameworks.