Spark
Business
Strategies
About the Course
Cheap Tricks for Real Estate Leads is a practical, no-fluff course designed to help REALTORS® generate better leads without wasting time or money. Participants will identify the two biggest marketing challenges facing real estate professionals, learn how to craft a winning marketing strategy rooted in audience insight, and uncover the most common and costly mistakes that quietly undermine results. The course also delivers actionable low-cost and free marketing ideas, along with guidance on where to invest budget and effort for the highest return.
Your Instructor
Amber Craig
Amber Craig is a marketing strategist, brand builder, and educator with more than 20 years of experience helping organizations clarify their message and grow through smart, effective marketing. Her career began in media and marketing with the Calgary Real Estate Board, where she gained early, hands-on experience in content, communications, and industry-focused marketing.
Since then, Amber has worked with over 120 businesses across North America, with a strong and consistent focus on real estate and real estate–adjacent brands throughout her career. She has led branding, positioning, content strategy, and marketing execution for brokerages, developers, and real estate professionals, and has returned to teach at CREB multiple times, sharing practical, real-world marketing strategies grounded in experience rather than theory.