Spark
Business
Strategies
About the Course
High Engagement is a virtual course designed for cannabis marketers who want to build loyalty and email programs that drive repeat engagement while staying compliant.
Participants will gain a clear understanding of the cannabis regulatory landscape, explore compliant loyalty strategies both in retail and beyond, and learn how to execute effective email marketing programs, including the key metrics that matter most for long-term success.
Your Instructor
Amber Craig
Amber Craig is a cannabis marketing strategist, educator, and former executive with deep experience building and scaling brands in one of the most regulated industries. She has worked across medical and recreational cannabis, leading marketing, merchandising, pricing, retail design, ecommerce, and regulatory engagement for multi-store retail operations, including helping launch and scale more than 40 retail locations and delivering multiple industry firsts.
In addition to her industry leadership, Amber spent nearly four years as an Instructor with Mount Royal University Continuing Education, where she developed and taught Canada’s first Cannabis Retail Marketing course. Her teaching blends real-world execution with strategy, compliance, and consumer insight, giving students a practical understanding of how to market cannabis responsibly, effectively, and within regulatory frameworks.