Spark
Business
Strategies
About the Course
Brand Building Basics is a foundational course designed for professionals, founders, and marketers who want to build a strong, differentiated brand in a crowded marketplace. Participants will explore why brand is a critical business asset, learn how to define a clear Unique Value Proposition and niche, and understand how to move from brand ideation to a cohesive visual identity. The course also covers how to effectively integrate your brand into marketing channels to ensure consistency, recognition, and long-term impact across every customer touchpoint.
Your Instructor
Amber Craig
Amber Craig is a brand strategist, marketing leader, and educator with more than 20 years of experience helping businesses build brands that grow, scale, and endure. She has worked with over 120 companies, from early-stage founders to large North American organizations, leading brand strategy, positioning, visual identity, content, and go-to-market execution across industries including retail, hospitality, healthcare, non-profit, and consumer goods.
Alongside her consulting and executive work, Amber spent nearly four years as an Instructor with Mount Royal University Continuing Education, where she developed and taught applied marketing courses grounded in real-world execution. Her teaching style blends strategic thinking with practical tools, giving students the confidence to build brands that are clear, credible, and commercially effective.