How I work with: Tech Businesses

I have worked in marketing for over 20 years, and one point, even owned a tech startup. In my work as a Fractional CMO, I oversee the entire marketing ecosystem, from strategy to execution, ensuring every dollar drives measurable growth and am part of the leadership team.

I manage everything from marketing technology vendors and budget allocation to promotional strategy, email marketing, advertising, automations, social media, creative direction and graphic design.

Here is a look at the services I provide for tech companies:

Strategy

• Marketing assessment & evaluation

• Social media marketing strategy

• Promotional planning & strategy

• Pricing strategy

• Loyalty program development

• Marketing strategy

• Advertising strategy

• Media strategy

• Content strategy

• Brand strategy

Marketing

• Organic social media marketing

• Email marketing & automations

• Advertising planning & management

• Media relations & community engagement

• Direct mail

• Loyalty & referral programs

Training & Policy

• Communications & crisis communications

• Social media policy

• Media training

• Social media professionalism and safety training

• Marketing training

Content Creation

• Graphic design

• Press release writing

• Blog writing

• Copywriting

• Feature writing

Case Study: AI Tech Company

This chart represents how I helped an AI tech company scale by increasing marketing output significantly, which allowed them to invest more dollars elsewhere.

How I structure my services

I utilize monthly retainers with my clients, and those hours can be used towards any of the services that I provide. The scope of work can differ month-to-month based on the needs of the business, so the retainer is tailored to the company.

My marketing services = $125/hour (execution of strategy, development of plans)

My strategy services = $250/hour (development of strategy)

Is this sparking any ideas for your home services business? Email me: amber@sparkstrategies.info.