How I work with: Retail Businesses

I have worked in marketing for over 20 years and have spent a decade in retail. For many years, I sat on the executive team for a national cannabis retailer, overseeing marketing, merchandising, pricing, products and store design.

I have helped open 47 retail stores and have worked with over 20 retail chains across North America on marketing and merchandising.

My services for retailers include:

Strategy

• Marketing assessment & evaluation

• Social media marketing strategy

• Promotional planning & strategy

• Pricing strategy

• Merchandising strategy

• Loyalty program development

• Marketing strategy

• Advertising strategy

• Store design & layout

• Media strategy

• Content strategy

Marketing and Merchandising

• Organic social media marketing

• Merchandising plans & guides

• Email marketing & automations

• SMS marketing & automations

• Advertising planning & management

• Media relations & community engagement

Training and Policy

• Communications and crisis communications plan development

• Social media policy development

• Media training

• Social media and brand professionalism training

• Merchandising training

Content Development

• Graphic design

• Press release writing

• Blog writing

• Copywriting

How I structure my services for retail

I utilize monthly retainers with my clients, and those hours can be used towards any of the services that I provide. The scope of work can differ month-to-month based on the needs of the business, so the retainer is tailored to the company.

My marketing services = $125/hour (execution of strategy, development of plans)

My strategy services = $250/hour (development of strategy)

Is this sparking any ideas for your business? Email me: amber@sparkstrategies.info.