Spark
Business
Strategies
Meet Amber Craig
I’m a Fractional CMO specializing in marketing, branding and merchandising with over 20 years of experience. My career started in media, but since then I've worked with over 150 companies across a diverse portfolio of industries on everything from strategy to hands-on execution. Career highlights I'm proud of include opening 41 cannabis retail locations across Canada, running the first festival consumption site in Canada, developing and teaching a marketing course at Mount Royal University and being named Top 40 Under 40 by Avenue Magazine.
Services
Senior-level thinking, practical execution, and everything in between. My services are built to support brands that want smarter strategy, stronger teams, and real results.
"Amber is a powerhouse in the cannabis space! Her teaching style is approachable and engaging, making complex topics feel digestible. Whether you're new to the industry or looking to deepen your understanding, I highly recommend learning from Amber."
Mackenzie B
"Working with Spark Business Strategies has been a game-changer for our business! Her expertise, creativity, and strategic approach have been invaluable. If you’re looking for someone to elevate your brand and drive results, I feel really confident recommending Spark Business Strategies."
CEO, ProfitFill
"Amber’s 'Beat the Bots' course was fantastic. She shared real-life examples and practical tips on using social media to market cannabis while staying compliant with regulations. Her insights on platform-specific strategies to 'beat the bots' were especially valuable."
Stacie L
